Relocating a business to new premises is a complex process and one of the biggest worries that businesses have is the potential of losing customers.
Whether you are a new company with a growing reputation or a well established one with loyal customers, chances are that you are either beginning to, or in fact have already, cemented your location in your customer’s minds. So, moving away to somewhere unknown has many potential pitfalls and challenges.
People often underestimate just how big a task it is to inform your customers of a relocation. Once you have found suitable premises to move too, which can be difficult in its own right, and then set a date to move in, you will more than likely need to close your business down for a period of time while you relocate all of your inventory and belongings. During this time it’s important that you make your customers aware that you are moving, otherwise they may get the impression from an empty building and unanswered telephones that you have closed down.
Next, you will need to change of all your stationary and letterheads to feature your new address and purchase new business cards. However, even if you replace these, it is likely that there will still be some in circulation featuring your old address, which could again result in lost business.
There is also your online presence to consider. Most businesses these days have websites and social media accounts such as Facebook, LinkedIn, Google+ & Twitter, which will all need updating with your new address. Then you will need to track down your web developer to update your website, which may also incur a fee. That is just the online presence that is easy to control. How many online directories and sites are there out there which contain your details which you have no control over, but may send customers or clients your way?
Of course, an easy way to get the word out about your new premises would be to hold an event, perhaps with a flash-sale or a party where you invite valued customers. However, these types of events cost money to attend and may not provide you with a return on your investment should customers not turn up.
Expand Without Moving!
It’s very likely that the place you initially chose to locate your business to was at one point the ideal location. Moving to new premises is one way to upgrade your facilities but it’s not the only way. You may find that investing in your current location is a much more cost effective route and limits the risk of lost business.
Here at Hi-Level Mezzanine we have extensive experience helping businesses to upgrade their facilities either to help them meet growing demand or to make it happen. Whether through installing a mezzanine floor which makes the most of unused vertical space, or fitting out and refurbishing office spaces we can help your business to expand without risking all your hard work.
Get in touch with us today – Request a quote or call us on +44 (0) 1730 190